How to attract and keep talents in a startup

If you want to succeed as a startup, it is important to attract the smartest and most innovative problem solvers to your company. Innovation Norway and Seema are launching a guide to diverse teams in startups on how to build teams for increased innovation and growth.

Meet entrepreneurs who give their best advice on how to build and manage teams to increase innovation, value creation and make success in international markets.

Today, knowledge and creativity are the most important factors in many businesses. But where do you find and how do you attract talents? It is easy to search among people you already know, those with similar education and background as yourself. People who resemble yourself. But if your business is to grow, develop new ideas and compete in new markets, you also need employees who view the world differently. People who have a different story or experience, another upbringing or another gender.

It is well documented (*) that companies with diversity in terms of gender, age, competence and cultural background have a different range of ideas and perspectives than companies that are more homogeneous. Diverse companies are also more likely to develop solutions that meet customer needs.
(*) McKinsey «Diversity Matters»

Speakers
Anita Krohn Traaseth, CEO Innovation Norway
Anne Worsøe, Partner Bakken & Bæck
Kjartan Slette, Founder & CEO Unacast
Loveleen Rihel Brenna, founder & CEO Seema
Åste Einn, CO-Founder and CDO Payr
Alana Prashad, senior adviser Innovation Norway Toronto

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