Unacast, the world’s largest network of beacon and proximity data, connecting the physical world to the digital for online retargeting and attribution, today announced that the company has raised $5 million in a Series A financing round, with Open Ocean Capital, a leading European VC firm for software and data investments, leading the round.

The number of beacons deployed worldwide is forecasted to grow to 400 million beacons in 2020 (source). Unacast already has partnerships with 52 of the largest PSP’s, and covers 1.4m (30%) of the world’s beacons—making Unacast the largest aggregator in the growing proximity ecosystem.

– Like Google indexed the web, Unacast is indexing the physical world. Unacast´s ambition is to redefine the proximity and advertising industry We do so by mirroring the accuracy of data collection in the online world to the offline world, and in effect finally understanding a customer’s physical world identity, said Thomas Walle, co-founder and CEO of Unacast.



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