Spørsmål du må kunne før en pitch hos investor!

Jeg kjenner en investor som har gitt meg noen spørsmål som han kaller Grunder memo. Dette er spørsmål investorer vil ha veldig gode svar på hvis de skal investere i et selskap.


“De ser kanskje enkle ut, men jeg har til gode å møte en grunder som ikke sliter voldsomt med å gi gode svar på dette. Stort sett er svarene klisjer og floskler over egen fortreffelighet, m.a.o. de forstår ikke spørsmålene eller finner de for vanskelig til å gi skikkelig svar på.” (Olav, Hans E 2012)

 

1. A brief but very accurate description of your product/technological
solution, in particular exactly what is unique?

2. What has been, what is and what do you expect the technological
challenges/difficulties to be and how have you, are you and will you
solve these?

3. A brief background/history and strategic explanation of status
today?

4. A detailed but short description of past, present and likely future markets where this solution/product fits in; who has been, are and are likely to be the major players, directly and indirectly, and how is this likely to change/look going forward, and how do you/your product fit into all of this?

5. Your various value propositions broken down to dollars and cents, e.g. what incremental value will your customers receive from using your solution/product; in terms of both cost savings and revenue increases. In other words, what are the value propositions that will compel your potential customers to purchase your solution/product?

6. Your corresponding revenue model(s), e.g. your “pricing policy) and your rationale for this?

NB: Do not mistake value propositions for revenue model because they are not the same.

7. A description of your present and likely future competitors and why your value propositions and revenue models are superior, and how you will keep it that way.

8. A description of your business model to reach critical mass of customers and cash flow positive in the shortest possible time using a minimum (but necessary) funding from your funding partners/shareholders. Needs to be specific to show that you have a very good plan/strategy of how you intend to spend the investors money wisely and with solid return.

NB: Showing us a 5 year budget has nothing to do with answering the above

9. What is your exit strategy? A very good explanation of the various exit options.

NB. Disse spørsmålene er typiske for investeringer i såkornfase og tidlig ventureselskaper. (Før bedrifter kommer i vekstfasen)

Disse spørsmålene er bare på engelsk, men ta kontakt om du har noe spørsmål relatert til det ovenfor, så skal jeg forklare innholdet så godt som mulig:)

Tips oss

Har du et godt tips til en sak vi bør skrive om? Send ditt tips til post@innomag.no!

Legg igjen en kommentar

Din e-postadresse vil ikke bli publisert. Obligatoriske felt er merket med *

Translate »